Idolatry and the Aloft Hotel


This week I have the privilege of being in Chicago for the Gospel Coalition Conference. It has been amazing. Yesterday I heard messages by Tim Keller, John Piper, Phillip Ryken, and Mark Driscoll. Far and away the one that struck me the most was Keller. Keller did a fairly typical “Keller-esque” message on idolatry of the heart. He artfully identified and tore down numerous God’s that we as Christians bow down to.

This was an interesting contrast with the hotel we are staying at. The hotel is called “Aloft”, but should, perhaps, be called “Aloof”. I am grateful for the church providing a hotel near the conference center and grateful that I am staying here. Nevertheless the attention to detail in the hotel is astounding. The entire hotel seems to have been designed, decorated and furnished by Ikea.

Cool lamps

Cool staircases

Cool color schemes that bounce alternately from stark solids to vivid patterns.

Even the music in the elevator music is cool.

In fact the elevator is a great microcosm of the hotel as a whole. The elevator is brush finished stainless steel from top to bottom and from a crown near the ceiling, a soft and beautiful blue lights seeps out. Then from some unscene (sic) speakers, a barrage of hip European sounding techno lurches out.

I walked in the hotel and (at least in my mind) made a motion like a 5th grader. I pumped my fist and elbow by my side and said in a loud whisper, “Yessssssssss”. Again, this is all going on in my head. I love cool. A lot. A whole lot.

In fact, I worship cool. I kneel at the altar of pop culture and drink deep of the swill-y Kool-aide.

God help us, because I have a feeling, I am not alone.

Advertisements

About futonreformer

I am a pastor in the PCA serving in Myrtle Beach, SC. I am a sixth generation Tampa native and I love the Rays and Bucs!

One response to “Idolatry and the Aloft Hotel”

  1. JackthePirate says :

    So, if “cool” had a milkshake….

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: